Our journey began  in 1997,in the heart land of India where the lush green Heena fields mesmerized us. The beautiful Henna leaves fluttering in the winds took our breath away and the  amazing world of checkered Heena patterns and intricate lines became our inspiration. Nature, Purity and Science…what a spell bounding combination it was… and this laid the foundation of V.J.S.Pharmaceuticals and its brand OJYA.

  After all these years we still are close to nature and all our products are  gentle, effective and safe. It is said that if you love nature you will receive far more than you seek. How true!  Today V. J. S Pharmaceuticals Private Limited is reckoned as an eminent processor, supplier and exporter of an incredible spectrum of Beauty Products using premium grade ingredients such as honey, milk protein, olive oil, glycerine, apricot oil and many more for processing our product range and our products are available all over the world, all backed by efficient people who love nature and tirelessly work in our factories so that you may benefit from it.


It was 2001. I ventured out of my successful hoteliers fathers shadow loaded with energy and confidence to make a fresh start for myself. It was additionally the start of the thousand years and individuals over the world were checking out their lives and pondering the manner in which the world ought to be during the 2000s. V.J.S was in its infancy and I took V.J.S under my wings to give it a complete makeover.


There were many deliberations and a result of many such deliberations was a document called the Earth Charter. Its introduction started vitally; it said “We remain at a basic crossroads in Earth’s history, a period when mankind must pick its future.”


These words made me take some real time to contemplate results. I realised whatever I chose to make a living out of would inevitably leave an impact on the world. Regardless of whether it was a decent effect or a negative one was my decision. I picked great. They say avenues open up for the person who realizes where she’s going. That is the thing that occurred with me. . During my travels in the Himalayas (Uttarakhand) I spent time with NGOs and farmer groups who were practicing organic farming.

They trusted me enough to let me support them in building markets for the Ayurvedic herbs they were growing organically. They believed me enough to give me a chance to help them in building markets for the Ayurvedic herbs they were developing naturally.

With them were my initial steps while in transit to doing great. I was supporting little agriculturists who were doing their bit to spare the earth and us from pesticides and unsafe synthetic concoctions. Promoting support was crucial for them as it was straightforwardly associated with their vocations. Getting assured and fair payments for their produce was a welcome alternative to being exploited by the middlemen in the mandis (local market places).

To build markets and help small farmers get fair prices V J S Pharmaceuticals Pvt Ltd was set up. It sourced herbs directly from farmers and NGOs to supply to national and international customers. This effort to promote organic produce stood everyone in good stead. The soil, the environment, the farmer, the customer, and us.

Soon we realised this circle of goodness had to expand if we were to work with more farmers and bring more organic ingredients into people’s lives. We created OJYA, a line of natural beauty products that would be made only with natural and organically grown Ayurvedic herbs.


Several years in the lab with dedicated crew members and unlimited sleepless nights produced our first set of 3 natural cosmetics. Today there are 30 beauty products in OJYA’s range. All made in-house from Ayurvedic extracts using natural and certified organic raw materials.


OJYA is a certified Indian brand that offers natural personal care and beauty products. Each one of our products utilizes credible Ayurvedic, Herbal formulas and genuinely sourced normal, natural ingredients that do no damage and are just great.

Our products convey a triple seal of Truth– Ayurvedic, Organic and Ethical. For us, truth is the course to excellence. We found this on our travels in the Himalayas, and from our faith in the ancient Indian writings and The Earth Charter– a commended manual for making life and business just and supportable. OJYA, today, is available  in India and also in Europe, Asia, Africa and Americas.


Our lifestyle and business has discovered numerous takers of OJYA and today our partners, customers and clients have a place with all ages, sexual orientations and nationalities. Their numbers humble us. They enable us to connect with a lot more small natural agriculturists and enhance their wages, thereby bringing better quality herbs and natural ingredients and develop innovations for better health and wellness.


In a world full of beauty quick fixes and chemically aided makeovers, OJYA chooses the path of nurture. Backed by extensive research and development, we offer healthy solutions for skin, hair and beauty care. The focus is on deep repair that comes from within, without any harmful side effects. Just as in nature.


The botanicals we use are either organic or harvested without chemical contamination from wild forests.



We collect our ingredients through NGOs who work with local farmers and communities. Ethical harvesting practices are used to encourage forest regeneration, and to prevent exploitation.



We list every ingredient that goes into our products. We do not use petroleum-based products, SLS/SLES, silicones, parabens, DEA/TEA, phenoxyethanols or artificial fragrances and colours.


The active botanical extracts that enrich our products are painstakingly made in-house in true Ayurvedic tradition. This means healthy products full of beneficial properties.

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